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About
User Researcher
Strategy / Ethnography / Systems Thinking
In my 15 years as a user researcher, I have worked in extremely diverse contexts — from ethnographic studies in remote communities to strategic research with cutting-edge tech companies, where I was recognized as a Top Performer.
My purpose has always been to spot opportunities by deeply understanding humans and their contexts — helping teams make informed strategic decisions and minimize risks. I thrive on collaborating with diverse stakeholders, ensuring that both user insights and business perspectives are integrated to guide decisions that balance real-world needs with organizational, product, and business priorities.
I can’t wait to share my passion for systemic and participatory methods wherever I go! And as AI changes the way people work, I’m also focusing on AI-related research topics.
My professional journey has taken me to nearly 20 countries, where I’ve had the privilege of getting to know some of the most fascinating cultures and people on Earth.
Psst! I also provide consulting services worldwide from time to time. Feel free to drop me a line ;)
WHAT DRIVES ME
FINDING
Putting myself in the shoes of people (ethnographic studies, UX and user research).
SOLVING
Solving people problems and match their expectations.
CREATING IMPACT
Working for meaningful purposes (create real impact).
THE UNKNOWN
Overcoming new challenges!
A glimpse of my adventures
I believe that sharing my adventures is relevant, as it reflects my diverse experiences, passions, and the valuable lessons learned along the way.
WHAT IS IT LIKE?
ABOUT
It's common for people to ask me “what is it like”. So, I’m sharing the most remarkable moments of my worldwide adventures.
LIVING
The way I work is a reflection of my life experiences.
DARING
Bold life experiences help me overcome work challenges in creative ways.
SHARING
"What is it like?" is just a side project, currently accessible only to a select group of people. Stay tuned for updates!
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